Why Focus on Chiropractic Marketing?

Chiropractors play a vital role in non-invasive, holistic healthcare. Yet, many practices struggle with visibility, patient acquisition, and effectively communicating their value in an increasingly digital world. While the quality of care is exceptional, it often doesn’t translate into strong online presence or consistent patient engagement. This gap is where marketing becomes transformative.

I saw an opportunity—not just to study marketing—but to apply it in a field I deeply believe in. That’s where lumbar.health came to life.

Introducing lumbar.health: More Than Just a Website

This is a portfolio piece that demonstrates my commitment to work in the industry. Every decision—from the color palette chosen to reduce anxiety and promote trust, to blog content addressing common spinal concerns—was made with both the user and the chiropractor in mind. The goal? To generate high-intent leads who are ready to take the next step toward pain relief and wellness.

What lumbar.health Represents

This project isn’t just about creating a website. It’s about proving that I’m willing to go beyond theory and take action. I’ve researched pain points, studied patient behavior, A/B tested messaging, and optimized landing pages—all to understand what resonates with someone searching for back pain solutions online.

By building lumbar.health, I’ve demonstrated not only technical skills in digital marketing (SEO, paid ads, content strategy, UX), but also a genuine passion for elevating chiropractic professionals in the digital space. I want chiropractors to be seen, heard, and chosen—because their work changes lives.

The Bigger Vision

My ultimate goal is to work in marketing exclusively for the chiropractic community. I believe it’s a field that deserves tailored, empathetic, and data-driven marketing strategies—ones that honor the practitioner’s expertise while meeting patients where they are: on Google, on mobile, and in discomfort.

lumbar.health is a first step—a proof of concept that I’m serious about this mission. It shows employers and practitioners alike that I’m not just talking about marketing; I’m doing it, learning from it, and refining my approach every day.

Join Me on This Journey

If you’re a chiropractor looking to grow your practice, a clinic owner investing in digital outreach, or a healthcare marketer who shares this vision, I’d love to connect. Let’s work together to bring more patients to the care they need—with strategy, integrity, and impact.

Because when marketing is done right, it doesn’t just generate leads. It changes lives—one adjustment at a time.