Publications

Gain the insights and practical understanding essential for tackling your most challenging business issues confronting your practice through these comprehensive guides at Lumbar.Health.

    • How Micro-Influencers Drive the Growth of Private Practices in 2026

      Micro-Influencers Drive Growth of Private Practices

      By Published On: January 28, 2026Categories: , Tags:

      The digital marketing landscape has shifted significantly from mass-media broadcasting to targeted, relationship-based engagement. This paper investigates the specific impact of micro-influencers—social media content creators with follower counts typically between 1,000 and 100,000—on the growth trajectories of small businesses.

    • Enhancing AI Marketing with Human Engagement Hybrid

      Effective AI Marketing with Human Engagement

      By Published On: January 22, 2026Categories: , Tags: ,

      This paper explores the transformative role of AI in modern marketing and argues for a strategic integration of AI capabilities with authentic human engagement to enhance prospect acquisition and retention.

    • 15 Biggest Social Media Mistakes That Chiropractors Make

      15 Biggest Social Media Mistakes That Chiropractors Make

      By Published On: January 15, 2026Categories: ,

      Author: LAURA ARTMAN, MBA Lumbar.Health Date: November 2025 In the modern business landscape, "growth" is a buzzword that is thrown around with alarming frequency. We are told to grow at all costs, to scale rapidly, and to constantly chase the next big milestone. However, without a structured framework, these ambitions often dissolve into chaotic, unfocused [...]

    • 8 Strategic Steps for Chiropractic Practice Growth

      8 Strategic Steps for Chiropractic Practice Growth

      By Published On: December 20, 2025Categories: ,

      Author: LAURA ARTMAN, MBA Lumbar.Health Date: December 2025 Abstract The chiropractic profession, though integral to musculoskeletal health and holistic wellness, faces intense competition and evolving patient expectations. To ensure long-term chiropractic practice growth, chiropractors must adopt a strategic approach to business development that transcends clinical excellence. This research paper explores the critical steps chiropractic professionals [...]

    • The 90-Day Sprint A Guide to Hyper-Focused Growth

      The 90-Day Sprint: A Guide to Hyper-Focused Growth

      By Published On: November 12, 2025Categories: ,

      Author: LAURA ARTMAN, MBA Lumbar.Health Date: November 2025 In the modern business landscape, "growth" is a buzzword that is thrown around with alarming frequency. We are told to grow at all costs, to scale rapidly, and to constantly chase the next big milestone. However, without a structured framework, these ambitions often dissolve into chaotic, unfocused [...]